A. Running the Site House Rules
1Who’ll update the menu and merch? How often, and how techy are they?


If unsure: We'll train whoever you name, and keep it simple enough for anyone.
2Any website platform you love or want to avoid?


If unsure: We build and manage it for you, so you never have to touch a platform.
3OK for the bar to own every account: domain, platform, hosting?

If unsure: Every account in the bar's name, with us as admins.
B. Reservations Securing a Booth
If unsure: We'll embed OpenTable right on the site.
5How much do you lean on OpenTable’s diner network and reviews?

If unsure: We'll keep OpenTable so your reviews and diner network stay.
6Keep timed seatings (90 min / 2 hrs) and walk-ins as they are?

If unsure: Keep 90 min / 2 hrs and walk-ins.
7Roughly what share of covers come via OpenTable’s network vs. your site?

If unsure: We'll check it from your OpenTable reports later.
8Open to SevenRooms if it plays nice with Heartland?

If unsure: Stay on OpenTable for now; SevenRooms stays an option.
C. Merch & Gift Cards The Trading Post
9Replace the Shopify store, or keep it running behind the scenes?


If unsure: Keep Shopify running behind the scenes.
If unsure: The shop lives on your site, powered by your current Shopify.
11Mugs: limited drops or pre-orders? Is pickup at the bar important?

If unsure: Support drops, pre-orders and pickup at the bar.
If unsure: Keep Heartland so the register can redeem them.
13Merge the Shopify and Heartland gift cards into one system?


If unsure: One gift card entry point; retire the duplicate.
D. Private Events & Catering Shared Experiences
If unsure: Use Michael's numbers: 35 guests, $1,000, patio.
If unsure: Point them to regular reservations.
16Mention the 9pm patio close on the events page?

If unsure: Mention it gently on the events page.
17Catering: what’s included, how far you’ll travel, any deposit?


If unsure: We'll draft catering copy for your review.
18Type 58 caterer’s permit in hand? Can under-21s attend catered events?


If unsure: We'll word catering carefully until the permit's confirmed.
19Who gets event inquiries, and how fast do you usually reply?


If unsure: Inquiries go to one events inbox you choose.
20Custom cocktails: how it works, pricing, and where the info should live?


If unsure: A custom-cocktail tab with no public pricing.
E. The Menu Bitter, Spice & Everything Nice
21Which drink categories, in what order? Show prices? Strength ratings?


If unsure: Current order, prices shown, skull ratings back.
22Bar bites, beer and N/A drinks in the same menu?

If unsure: One menu, with Food, Beer and N/A sections.
F. Staff Page Your Humble Guides
23Who’s on it, and are there photos and bios? (And who is Miami Dave?)


If unsure: Placeholders until you're ready.
G. Kill Devil Club For the Super-Sippers
24How many have finished the 100 list and the 2.0 list? Honor-roll names since 2014: public?

If unsure: “Notable completions, updated quarterly.”
25Paper lists only? Do cocktail rums count? How often does 2.0 change?

If unsure: We'll document the rules as they are today.
26“100” and “50+” vs. ~230 bottles on the menu: what are today’s rules?


If unsure: We'll reconcile the lists with you before launch.
If unsure: Static page now, built so logins can be added later.
H. Photos, Art & Video Relics & Treasures
If unsure: We'll redraw from the site files.
29More footage from the hero video shoot, or other pro photos?


If unsure: Work from the film we have.
I. Quick Facts Last Call
If unsure: Use Google's hours.
If unsure: We'll send a simple how-to for granting access.
32Did Martin Cate leave in 2008 or 2009? Anything in the story you’d tell differently?

If unsure: We'll say “2006–2008/09” and let Michael tell it.
Mahalo, Justin!